Who We Are

We Have History

The founder of Incentive Foods and the Good Dog! treats has been working with baking mixes and natural ingredients for over ten years for fellow humans and thought, "Our dogs deserve fresh treats too!"

About our Products

Fresh Is Best

Everyone appreciates bread or cookies right out of the oven! Just wait till you share this thrill with your dogs!


All mixes are so easy they only require water and maybe a little oil, a cookie sheet, and an oven! Even in our busy lives, the 5-10 active minutes it takes to make these is totally doable with such a great reward!

baking tips

Easy to Find

Get our U-Bake mixes right here on this site or at a local store. Check out our Contact page for a store locator. We are always adding to the list!

Treat your dog